A custom tile in the app launcher

Every organisation has a few web applications everyone needs: the intranet, the HR portal for leave, the planning tool, the helpdesk ticket system. Colleagues keep hunting for the link in their favourites or emails. So put them in the Microsoft 365 app launcher, the nine dots in the top-left corner, as a custom tile. Then they sit right next to Outlook, Teams and Word, on every PC and in every browser.

Updated on 21 October 2026. Expanded with tips for a good icon, what users see, limitations and alternatives such as SharePoint and Teams.

What is the app launcher?

The app launcher is the menu behind the nine dots on Microsoft365.com, in Outlook on the web, SharePoint and other Microsoft 365 web apps. It shows the apps you have a licence for. As an admin you can add custom tiles that appear for everyone in the organisation.

Add a custom tile

  1. Sign in to the Microsoft 365 admin center with a Global admin or another suitable admin role.
  2. Go to Settings > Org settings > the Organization profile tab.
  3. Choose Custom app launcher tiles > Add a custom tile.
  4. Enter a short name, the URL of the application, a description and the URL of an image.
  5. Click Save.
Organization profile in the Microsoft 365 admin center
Adding a custom tile

A good icon

Where do users see the tile?

Users click the app launcher > All apps (or More apps). The custom tile sits among the organisation's apps. With the three dots next to the tile they can pin it, so it always stays at the top. A new tile doesn't show up instantly: expect a delay, and ask colleagues to sign out and back in if needed.

The custom tile in the app launcher

Change or remove tiles

In the same place in the organisation profile you see the list of all custom tiles. Click a tile to change its name, link or image, or delete it when the application is no longer used. If an application moves to a new address, just change the URL: everyone goes to the right place straight away.

Good to know

Alternatives and extras

Looking for the right place in the admin center? Read the quick guide to the Microsoft 365 admin center or see all Microsoft admin portals.


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