Generative AI explained

Generative AI is artificial intelligence that creates new content: text, images, code, music or video. You give an instruction in plain language (a prompt) and the model makes something that didn't exist before. Well-known examples are ChatGPT, Microsoft Copilot and Designer.

How does it work?

A generative model is trained on enormous amounts of text, images or code. It learns patterns: which word usually comes next, what a cat looks like, how a Python function works. Given a prompt, it predicts step by step what fits best. So the model doesn't know things the way a person does; it produces a likely answer.

A prompt and answer in an AI chat

What can you do with it?

An image made with generative AI
Generative AI in a Microsoft app

What to watch out for

Also see NotebookLM audio overviews.

Read also

What is Microsoft Power Automate and how do you start?
Translate a document or text in Word and PowerPoint
Use Microsoft Whiteboard in Teams channels and meetings

Nederlandstalige versie: Wat is generatieve AI en wat kun je ermee?


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