
Software that isn't in the Microsoft Store is deployed with Intune as a Win32 app. You wrap the installer in an .intunewin package, configure installation and detection and assign the app to a group. This article walks through it step by step, plus simpler alternatives.
First: is there an easier way?
- Microsoft Store app (new): many programs such as 7-Zip, VLC or Zoom can be picked straight from the Store in Intune, no packaging needed.
- Microsoft 365 apps and Edge have their own app types. Read deploy Microsoft 365 apps.
- Enterprise App Management (Intune Suite) offers a catalogue of pre-packaged apps with automatic updates.
Step 1: package
- Download the Microsoft Win32 Content Prep Tool (IntuneWinAppUtil.exe) from GitHub.
- Put the installer (for example setup.msi or setup.exe) in a separate folder.
- Run: IntuneWinAppUtil.exe -c C:\source -s setup.exe -o C:\output
You get a setup.intunewin file.

Step 2: add it in Intune
- Go to intune.microsoft.com > Apps > Windows > Add > Windows app (Win32).
- Upload the .intunewin file and fill in name, publisher and version.
- Enter the install command and uninstall command, such as setup.exe /S or msiexec /i setup.msi /qn.
- Choose whether installation runs as System or User.
- Set requirements, such as 64-bit and a minimum Windows version.
- Create a detection rule: an MSI product code, a file or folder, or a registry key that tells Intune the app is installed.

Step 3: assign
- Required: the app installs automatically.
- Available for enrolled devices: users install it themselves from the Company Portal.
- Uninstall: the app is removed.
Always test with a small group first.
Troubleshooting
Check the install status on the app in Intune. On the device, logs are in C:\ProgramData\Microsoft\IntuneManagementExtension\Logs, especially IntuneManagementExtension.log. For personal installs, see also winget.
Nederlandstalige versie: Win32-apps verpakken en uitrollen met Microsoft Intune
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